Web Development
SEO-First Web Development ThatShips Fast and Ranks Higher
Lightning-fast, SEO-optimized websites built on Next.js — 95+ Lighthouse scores out of the box, sub-1.5s LCP, multi-language support, and architecture that turns visitors into pipeline. From marketing sites to headless e-commerce.
1.2s
Typical LCP after rebuild
96
Lighthouse performance score
3.1×
Conversion rate lift (e-commerce)
+187%
Organic traffic growth (12 months)
The problems we solve
Your site is slow (5s+ LCP), bounces are killing conversions, and Core Web Vitals are red
Your design was cutting-edge in 2018 and the bounce rate says so
You're stuck on page 2 of Google for your main keywords because the site was never built for SEO
Your e-commerce store is on a dated Liquid theme and mobile checkout is a disaster
Deliverables
Design + build + SEO
Custom design (not a template), built in Next.js with server-side rendering, image optimization, and Core Web Vitals tuned out of the box. Launch with 95+ Lighthouse.
CMS integration
Editors manage content through Sanity, Contentful, or a custom admin. Marketing teams ship new pages without needing us or a developer.
SEO architecture
Schema.org structured data, sitemap, hreflang, canonical URLs, keyword-rich metadata, and internal linking — baked in from the first commit, not bolted on later.
Multi-language / multi-region
Full i18n with locale-aware routing, RTL support for Arabic, and per-region content variants. Built once, shipped everywhere.
Our process
Strategy + keyword research
SEO-first means keyword research before design. We map the search intents you need to capture and structure the site's information architecture around them.
Design
Custom design in Figma — not a template purchase. Every page designed for the search intent it captures and the action it asks for.
Build with SEO baked in
Server-side rendering, structured data, optimized images, clean URLs. Performance and SEO are not phase 2.
CMS handoff
Editors trained on the CMS. Playbooks for common content updates. Your marketing team owns the site — not us.
Launch + post-launch optimization
Analytics, Search Console, and Core Web Vitals monitoring. First 90 days include iterative optimization as real traffic reveals real patterns.
Tools we build with
Recent high-performance web development work
Common questions
SEO-first means the site is architected for organic ranking from day one — keyword-targeted URLs, server-side rendering, structured data, proper headings hierarchy, fast Core Web Vitals, sitemap and hreflang, and internal linking that reinforces topical authority. It's not something you patch on after launch.
Yes — we rebuild Shopify stores on Shopify Hydrogen + Next.js, keeping Shopify's commerce engine while gaining full design and performance control. The UK luxury fashion case study is an example — conversion tripled, LCP dropped to 1.2s, organic traffic grew 187%.
Marketing websites: 3-6 weeks. Multi-language content sites: 6-10 weeks. Headless e-commerce rebuilds: 10-16 weeks. Timelines scale with content volume and integration complexity, not with visual polish.
We hand the site off in SEO-healthy shape and teach your team how to maintain it. For ongoing SEO campaigns (content, backlinks, monthly reporting) we refer to specialist SEO partners — we don't pretend to be what we're not.
A template site is cheaper upfront (£2-5k) but plateaus on performance, conversion, and SEO. A custom Next.js build (£15-60k) typically pays back through higher conversion and organic traffic within the first year — the headless e-commerce case study paid back in four months. Pick based on what your business is optimizing for.
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