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CRM🇺🇸 United States· E-commerce Brand

Custom Sales CRM Platform

Replaced a fragmented 6-tool stack with a unified custom CRM — cutting admin time by 40% and deal closing speed by 3×.

3× faster

Deal Closing Speed

40%

Admin Time Reduced

$180k

Annual Tool Cost Saved

The Challenge

The client was running their sales operation across Salesforce, Notion, Slack, a custom spreadsheet, and two other tools. There was no single source of truth. Reps wasted hours switching between tabs, deals fell through, and leadership had no real-time visibility into the pipeline.

Our Solution

We designed and built a fully custom CRM tailored to their exact workflow. It includes a unified customer timeline, drag-and-drop pipeline, automated email tracking, task management, and a live analytics dashboard. The entire team was onboarded in under a week.

Results

Deal closing speed improved 3× due to fewer handoff delays and full context on every deal

40% reduction in administrative overhead per rep

$180,000 saved annually by replacing enterprise SaaS licensing fees

Full pipeline visibility from lead to close — no more spreadsheets

Tech Stack

Next.jsTypeScriptPostgreSQLSupabaseTailwind CSSResend

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