Luca DiamondsOnline Store
A diamond-first jewellery store: shoppers see each stone's shape, carat, colour, clarity and origin before choosing the setting and metal.
4C+
Diamond details shown
Both
Natural or lab-grown
Online
Sales channel
Le Défi
Buying a diamond online is a big step, and most stores lead with the ring and hide the stone's details. Luca Diamonds wanted shoppers to understand exactly what they're buying before they commit.
Notre Solution
We designed the store around the diamond itself: every piece shows its shape, carat, colour, clarity and whether it's natural or lab-grown, then the shopper chooses setting and metal. Shopping starts from the shape people already love, with a diamond guide and an option to book a viewing.
Ce que nous avons livré
Stone details shown up front on every piece
Shopping by diamond shape, then setting and metal
Diamond guide to help first-time buyers choose with confidence
Viewing bookings for customers who want to see the stone in person
Construit avec des outils modernes
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